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Local Search Engine Optimization

Grow Your Online Visibility Within Your Target Locations

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What is Local Search Optimization?

Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area.

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.

 
local seo

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

  • Google Business Profile or Google My Business (GMB) listing
  • Name, address and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Review quality, velocity and diversity
  • Link signals

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.

  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local SEO content marketing

Why Local SEO Is Vital for Your Business

Create a Lasting Impression Across Search Engines and Your Prospects

local search engine optimization

In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?

A MarketingSherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.

Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.

Growth Overdrive's Local SEO Services

Rank High in Search Results and Increase Your Conversions

Local SEO Audit

Our local SEO agency performs a through local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google My Business listing. To complete your local SEO strategy, our local SEO experts also conduct Google My Business page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking and organic link and penalty analysis.

Keyword Research & Strategy

Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.

Google Business Profile SEO

Manage your locations on Google Business Profile, formerly called Google My Business, and ensure your brand information is complete and up-to-date with help from our experts. Our services include Google Business Profile SEO and Bing and Yahoo Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google Business Profile experts also audit your business information across the web to give you the best possible, error-free local presence.

E-Commerce SEO

Studies show approximately 50 percent of consumers perform a mobile search before making shopping decisions. Get the best local SEO services and connect your brand with modern consumers within your local community. Our local digital marketing agency claims and optimizes your business profile across Google My Business locations, leverages geo-targeted content and keywords, builds your local business citations and manages your online reviews.

On-Page Optimization

Is your website optimized for your target location? local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your homepage and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.

Link Building

Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy and launches email outreach campaigns. We follow GMB SEO and local link building best practices to attract links that deliver the most value to your business.

Improve Your Local SEO Ranking

Mastering how to do local SEO requires years of experience and training to produce profitable results. we understand that juggling business operations while boosting local SEO citations and working on other local SEO marketing tactics could take a toll on your productivity and sanity. That is why our local SEO company is here to take the extra tasks off your shoulders.

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