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E-commerce Marketing

Convert Shoppers Into Paying Customers And Achieve Profitable, Long Term Growth

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e-commerce marketing

E-commerce Digital Marketing Offers the Best of Both Worlds

Today, more consumers take advantage of the convenience of online shopping. Online stores allow customers to shop 24/7, avoid checkout lines, access international brands and find everything in one place. Online sellers also offer discounted prices, free shipping offers and a wide array of product options and price comparisons that attract more customers.

Globally, there are approximately 2.05 billion digital buyers. Experts predict this number to grow to 2.14 billion by 2021. As worldwide internet use continues to expand, a large number of eCommerce stores face stiff competition and strict industry regulations.

Increasing E-Commerce Marketing Challenges Temper Growth

E-Commerce online marketing is growing at an unprecedented rate. With the rise of artificial intelligence (AI) and machine-learning technologies, online sellers deal with increased demand for improved customer experience.

Consumers want immediate personal service. Not only do they expect a seamless post-purchase experience, but they also want a personalized brand encounter throughout their online buying journey. As such, eCommerce digital marketing strategies built around large subsets of data must shift toward more specific audience segments.

According to research from Boston Consulting Group (BCG), personalized online campaigns can lift sales by as much as 10 percent. However, only 15 percent of companies utilize eCommerce content marketing to its fullest extent. By optimizing your product pages and leveraging behavioral data, you can create a personalized user experience on your eCommerce site.

Another challenge that online sellers face is the lack of understanding of how search algorithms work. eCommerce companies depend on search engines for traffic. Without a solid eCommerce marketing strategy in place, your online store will be buried at the bottom of the search engine results pages (SERPs).

Rank high on search results and deliver a more enjoyable customer experience with the help of Growth Overdrive!

Create a Winning E-Commerce Marketing Campaign and Turn First-Time Buyers into Repeat Customers

Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy.

Growth Overdrive is a venerable eCommerce marketing agency in India. We provide eCommerce website marketing solutions aimed at helping businesses supercharge their online campaigns and entice more customers. Partner with us and let us help you bring in more revenue to your online store.

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E-Commerce Marketing Services

Increase Customer Loyalty and Improve Your Conversion Rate

E-Commerce SEO

Enhance your search visibility and build your thought leadership brand. Growth Overdrive's eCommerce search engine optimization (SEO) solutions aim to help your brand punch above its weight and surpass the competition. Our SEO services include keyword research, local SEO, technical optimization, email marketing automation and Google Analytics review.

E-Commerce Content Marketing

Improve your brand engagement and rank better on search results. Our eCommerce content marketing strategies focus on building brand awareness and promoting your products more effectively. We create blog posts, product descriptions, social media content and downloadable product guides.

E-Commerce PPC Management

Connect your online store with the right customers at the right time using the right platform. Our eCommerce marketing company performs advertising analyses to help you acquire qualified traffic from high-intent buyers. We offer landing page conversion, paid advertising, eCommerce remarketing and ad A/B split testing.

E-Commerce Web Design

Our eCommerce website marketing specialists highlight your unique value proposition, simplify navigations and eliminate unnecessary form fields on your site. We find the right balance between text and visuals. In this way, we ensure your eCommerce website provides the best possible user experience.

Shopify SEO

At growth overdrive, we take a 360-degree approach to Shopify search optimization. Our SEO specialists conduct Shopify SEO audits, keyword research, on-page and off-page optimization and backlink analyses. Doing so allows us to implement data-driven SEO strategies and capture your target leads and sales.

Shopify Web Design

Leverage Shopify’s full cloud-based eCommerce platform and customizable themes to showcase your brand’s unique selling proposition (USP). During our initial consultation, our Shopify web designers determine your goals, unique branding and marketing objectives. These practices enable us to lay out unique, clear design ideas for your online store.

Social Media Marketing

Our social media managers work closely with our digital marketing specialists to deliver results-driven eCommerce marketing services. We implement both organic and paid social media marketing strategies to boost your competitive edge. Our team optimizes your social media posts, provides review responses, interacts with your followers and shares valuable content.

Amazon Marketing

Create a profitable Amazon marketing strategy with the help of Growth Overdrive. We optimize your Amazon product pages, implement targeted eCommerce content marketing strategies and promote your products through Amazon Marketing Services (AMS). Let us help you improve your eCommerce marketing strategies and build consumer trust.

Walmart Marketplace Integration

Protect your brand presence and launch new products on Walmart Marketplace. We customize your Partner Profile, build your product catalog and capitalize on sponsored products and native banner ads. In this way, we maximize your ad spend and increase your conversions.

Why E-Commerce Marketing is Essential for Your Business

Build Brand Awareness and Drive Qualified Traffic to Your Online Store

Centralize Your Business Operations

E-commerce online marketing allows you to create an organized system of siloed channels. Utilize data tracking tools to monitor your leads and brand interactions, get access to multi-channel product listings, reach customers from across online platforms and optimize your management operations.

Strengthen Your Online Foundation

Position your brand in front of interested buyers and generate repeat customers. eCommerce marketing covers a variety of web solutions, including SEO, social media brand management and conversion rate optimization (CRO). When executed properly, these solutions can boost your online reputation and increase your reach.

Reduce Abandoned Carts and Drive More Sales

According to the Baymard Institute, an estimated 69.23 percent of shopping carts are abandoned during the checkout process. Through integrated email marketing and eCommerce optimization services, you can convince online shoppers to make a return visit and complete their original purchase.

Increase Your Customer Base

Reach out to a broader audience scope and expand your business. eCommerce marketing offers numerous opportunities to connect with millions of prospects across the globe and build your site leads. More importantly, your eCommerce site allows you to scale your business without having to change your location or move to larger premises.

Boost Your Business Efficiency

With the help of a trusted marketing for eCommerce company, you can successfully scale your business, increase your product ranges and eliminate redundant tasks. eCommerce digital marketing allows you to implement data-driven strategies that align with your marketing goals.

Eliminate Wasteful Spending

eCommerce online marketing is a cost-effective solution in achieving your business objectives. Get detailed insights, monitor your budget and optimize your spending for your eCommerce marketing strategy. With at least 10 percent of your annual revenue allotted for online marketing, you can gain targeted results while keeping your budget in check.

Maximize Your E-Commerce Conversion Rates

Providing a smooth and seamless shopping experience to your customers is crucial for your eCommerce success. Growth Overdrive helps your business to increase conversion rates by optimizing your website design, layout, product pages, and cart abandonment issues. Our expert team uses proven strategies, such as implementing compelling copywriting, upselling and cross-selling techniques, and improved payment processes.
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